This was survey sent to the Insight Community in conjunction with a telephone survey performed to gauge residents thoughts on the City and how they think about their city. Test link to view these questions: https://www.edmontoninsightcommunity.ca/R.aspx?a=182&as=yN1J0gu9Dz&t=1. Open from January 26 - February 04, 2015. At the time the survey was launched survey invitations were sent to 2215 Insight Community Members. 1127 members completed the survey which represents a completion rate of 51%. A total of 1284 respondents completed the survey: 1127 Insight Community Members and 157 using the Open link.

In 2014, the City of Edmonton contracted Leger to conduct a survey of Edmontonians designed to understand perceptions on key measures relating to the quality of life in Edmonton.

This research is aimed at capturing citizen perception based performance measures which feed into the corporate performance reporting to achieve the City’s vision for 2040 (The Way Ahead). In recent years, Citizen Perception Surveys have been carried out annually to gather data and report on the measures.

Taking into account the recent modifications in performance measures as well as the focus on continuous improvement, the 2014 research was designed to:
- Measure the progress with respect to the key performance measures
- Understand the drivers of the performance measures and provide recommendations about how the measures can be further improved.
- Make comparisons with past measures wherever applicable